Atari Ventures Into NFTs, Blockchain To Boost Its Revenues

Legendary online game maker Atari has introduced it’s launching a blockchain division and exploring new alternatives in non-fungible tokens (NFTs), amongst others. The corporate plans to make use of blockchain expertise to develop video games and a cryptocurrency that gamers might spend on digital objects.

Most lately, Atari made ETH 47.582 (USD 95,000) by means of an auction of NFTs which might be 3D fashions of the Centipede sport cartridge as soon as provided for the corporate’s Atari 2600 console. The Atari Capsule Assortment was created in partnership with blockchain gaming enterprise Animoca Manufacturers and its digital collectibles offshoot Quidd.

Atari said in an announcement it has seen “an amazing quantity of success in licensing the Atari-related manufacturers for the use in NFTs” and it anticipates the pattern will play an rising function in its licensing technique within the upcoming years.

With this in thoughts, all Atari services and products associated to the blockchain enterprise will probably be grouped into the division “to deal with the immense potentialities of crypto and blockchain-enabled video games,” the corporate mentioned. The corporate can be opening a second division, Atari Gaming.

Atari rose to prominence on the flip of the Nineteen Seventies and Eighties, securing recognition amongst avid gamers with titles corresponding to House Invaders, Pac-Man, Asteroids, and Missile Command, amongst others. The so-called online game crash of 1983 triggered the sale of the corporate’s residence console and pc divisions. Nevertheless, after years of monetary woes, the final years have allowed Atari to profit from the online game nostalgia which introduced a few of its retro properties again into the highlight.

“The Atari model is alive, greater than ever, and this group in two divisions will assist us adapt to the adjustments in our enterprise line,” mentioned Frédéric Chesnais, CEO and a significant shareholder in Atari.
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